The PRECIOUS Journal

who's the customer who became a partner
who's the customer who became a partner
Every brand has customers.But PRECIOUS was never just about selling, it was about building something real, something that connected people.And that’s how Hamza met Dhawi. From the start, he wasn’t... Read more...
The Story Behind the “Nobody Cares Until You’re Saudi” Tee
The Story Behind the “Nobody Cares Until You’re Saudi” Tee
Some designs come from imagination, others from real life.This one came from experience. When Hamza started traveling, he noticed something funny but true.In luxury places around the world, hotels, restaurants,... Read more...
How PRECIOUS Began
How PRECIOUS Began
It all started in 2018, when Hamza was in high school.The classrooms were always too cold, and he liked sleeping during class, so wearing hoodies every day became a must.It... Read more...
Between Family, Friends, and Fashion
Between Family, Friends, and Fashion
PRECIOUS was never just built by one person, it was built by people.From day one, it was surrounded by support, by conversations, by love from the people of Jeddah who... Read more...
What Makes Something Precious
What Makes Something Precious
People often think precious means expensive.But for us, it never did.From the beginning, PRECIOUS was about the feeling behind things, not their price. Something becomes precious when it carries a... Read more...
A Perfectly Precious Name: Why is there Two Equals
A Perfectly Precious Name: Why is there Two Equals
Every name has a story.For us, the name PRECIOUS wasn’t just a word, it was a meaning.It came from a simple idea: that the most valuable things in life aren’t loud... Read more...