PRECIOUS was never just built by one person, it was built by people.
From day one, it was surrounded by support, by conversations, by love from the people of Jeddah who believed in it before it even began to grow.
We always say PRECIOUS started in a small room,
but it became something bigger because of the people who wore it, talked about it, and shared it.
Every customer, every message, every repost, they weren’t just interactions
they were moments that built the story of PRECIOUS.
Over time, the community started to feel like family.
People didn’t just buy the pieces, they connected to the meaning behind them.
They understood what PRECIOUS stood for, uniqueness, fun, quality.
Each person who wears PRECIOUS carries a part of the story.
From the quiet streets of Jeddah to events, cafés, and daily life
the brand grew through real people who made it known, who made it respected, and who made it ours.
That’s why we never call them “customers.”
They’re part of something bigger, part of the PRECIOUS family.
Every drop, every post, every piece that sells out, it’s because of them.
Jeddah made PRECIOUS what it is.
And every person who knows it, wears it, or supports it
they are a part of its story.
=PRECIOUS= Built by people, carried by family.